Voice over internet protocol voip made easy
Develop Your Domain Names
The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter
If you're looking for low-cost ways to promote your business (and aren't we all?), I hope you've considered publishing an e-mail newsletter, or "e-zine." Here are six darn good reasons why you shouldn't wait any longer:
Unless you continually follow up with clients and prospects, they'll soon forget about you. But imagine calling or writing each and every one of your clients and prospects every week! That would be nearly impossible to pull off.
Well, an e-zine achieves the same goal — keeping you on their "radar screens," but in an unobtrusive way. This constant contact makes these folks more likely to think of YOU — not someone they heard about yesterday — when they need to hire a coach.
If you write a decent e-zine, your readers will be very likely to pass it on to friends and colleagues. Remember that old shampoo commercial that went, "And I told two friends, and she told two friends, and so on, and so on..."? That principle — clients passing on the word about your product or service — is called "viral marketing" these days.
Most publishers begin with only a few dozen subscribers who are their clients and associates. But after several months, you can have thousands of readers on your list — thanks to viral marketing mixed with some promotional legwork.
Instead of simply *saying* how great your business is, an e-zine lets you *show* how great you are by sharing your expertise through tips or client stories. (As my old journalism professor used to say, "Show me, don't just tell me!") You're avoiding simple bragging, and are instead offering useful information that demonstrates your knowledge. Bravo!
By showcasing your knowledge and skills, you're likely to attract more and better clients. And by sharing what you know well, you're saying, "Hey, I know my stuff! I'm an expert." If you make a living by providing a service, you're an expert in your own right. If you're still uncomfortable with that term, try on the word resource." (Okay, feel better?)
If I visit your site today but aren't ready to buy from you today, you've likely lost me forever when I click away. BUT if you invite me to sign up for your free newsletter that features helpful information on the topic at hand, I'll be happy to sign up.
NOW you've got me to market to, over and over, as long as you continue to give me the practical content you promised. This is especially powerful because statistics show that consumers don't usually purchase a product or service until after they've seen multiple messages about it.
If you were to produce and mail a snazzy-looking *printed* newsletter, you could easily spend thousands of dollars each year. But an e-zine is essentially FREE to put together and publish — it just takes a bit of your time.
And you can make it as long or short as you'd like. (Some of the best e-zines I get feature only one tip per issue and are less than one computer screen long.) For best results, keep it simple!
(c) 2000-2003 Alexandria K. Brown. All rights reserved.
ABOUT THE AUTHOR
Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
MORE ARTICLES:
Features Required In A Cell Phone
The mobile phone market is growing rapidly. New brands of cell phone and new accessories keep entering the market frequently. People have to contend with the wide range of choices available to them, which makes the task of selection of the right cell phone or the right accessory extremely difficult.
How To Get Fee Long Distance Phone Service
Do you have broadband Internet service? Are you using your computer to make long distance phone calls? If you said yes to both of these questions, I just need to ask one more question. Wouldn't you rather use your home phone to make free long distance phone calls? Of course you would! Who wouldn't? As long as you have DSL or Cable Internet service, you can get a real Internet phone service plan and never pay a dime for long distance phone calls within the United States, Canada, and even a few other countries.
New Talkswitch Small Business Phone System Models Now Available from Power Systems
Power Systems announces the availability of new Talkswitch small business phone system models. Talkswitch systems lower costs in many ways, including long-distance savings with VoIP, e-mailed voicemail and call back/call bridge features. Power Systems has a proven record of providing great value and advice to Talkswitch customers and resellers.
Total Call Mobile Offers Two Cents a Minute Promotion for Calls to Mexico's Golden Triangle
Customers Throughout the U.S. Can Now Reach Mexico City, Guadalajara, and Monterrey at New Lower Rates
Casino Tropez Mobile Launches "Mobile Mania" Promotion
Gain extra bonuses when you join Casino Tropez Mobile during Mobile Mania!
Alger Chooses Access Data Sales Platform to Support Distribution
Alger Will Use Access Data SalesVision® and AccessDiscoverySM Services
AdMob Launches New iPhone 3G Advertising Solutions and Announces $1 Million for iPhone Developers : Mobile Advertising Leader Reveals Ads for Web an
AdMob, the world?s largest mobile advertising marketplace, announced today that it has launched a global iPhone ad marketplace with new interactive advertising formats that take advantage of the device?s capabilities and mobile context. The new ads include Brand and Performance formats that will function in both the browser environment as well as native applications built for the iPhone. AdMob also announced that it will give $1 million in advertising to developers to promote their iPhone applications, sites and services.
GotVMail, The Entrepreneur's Phone System?, Secures Number 66 on 2007 Inc. 500 List of Fastest Growing Private Companies Ranking is Among Highest Ev
GotVMail® Communications, the entrepreneur's phone systemtm, has been named to Inc. magazine's 26th annual ranking of the nation's fastest-growing private companies.
GotVMail, which secured number 66 on the 2007 Inc. 500 list that appears in the publication's September issue, achieved four-year sales growth from 2003 to 2006 of nearly 2000 percent.
Imagineng Launches New Windows Mobile Voice Recognition List Management Software for Your Phone
Imagineng, Inc. introduces "Memic List software for Windows Mobile devices". Memic List combines a simplified voice recognition approach with the capabilities of smart phones to expand how people list. The resulting mobile phone utility affords people a new luxury to list when needed and have lists at hand.
TransCore Integrates VoIP Internet Phone Service into U.S.-Based 3sixty Freight Match: First Logistics Freight Matching Service to Integrate PC-to-
TransCore announces the integration of voice over internet protocol (VoIP) into the company's U.S. version of 3sixty(TM) Freight Match, an internet-based logistics service that facilitates matching shipper's freight to available trucks.
