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Free Online Business Promotion

It amazes me how many small business owners who come to me for Search Engine Optimization for their already existing website haven't done one of the simplest things, one thing I consider to be a first step in building your business' online presence.

As a business owner that is always looking to reach new customers your website is a very important part of making yourself available to servicing your customers needs. But if nobody knows about your website then it isnt being effective in bringing in new customers.

In the old days a brick and mortar type business would set up shop and invest in an advertisement in the local phone book to bring in customers from the surrounding area. To be honest, not much has changed. Sure, you may not have a physical business location but the popularity and terrific potential of the local phone book is still a massive customer building option.

Phone book advertising can be expensive. The costs of printing and delivering hundreds of thousands of phone books to every residence have to be paid and those costs are pushed onto the business owner looking to make a decent return on their investment.

But on the internet publishing costs can be minimal, allowing the major phone book companies to give away free phone book listings.

Thats right Free!

Why? Because they want to have a useful web presence to keep visitors coming back and because they want to know about your business so they can attempt to sell you on upgrades and more expensive packages.

In the mean time your business name, website address and maybe even phone number are getting out there to potential customers looking for your type of service or product at no extra cost to you.

The best part is that there are only four major Business Directories which make up the largest segment of online traffic and they all offer free listings for your small business website.

They are:

http://www.askmryellow.com/home.php http://www.bizweb.com/ http://www.superpages.com/ http://www.yellowpages.com/

I cant recommend Yellow Pages enough. It has shown me a great customer response and it is the only Free Business Directory that creates a backlink to your website which is indexed by the search engines.

And as any business website owner should know generating backlinks is imperative in search engine placement and ranking for your business related keywords. To add icing to the cake YellowPages.com is a Page Rank 8 website.

So if you are online to make money and expand your existing business by exposing yourself to new customers then the free business listings with the phone book directories can not be ignored.

Chris Miller is a Search Engine Optimization Consultant working out of Rhode Island. You can learn more about his company MicroSite Media http://www.micrositemedia.com or read up on his latest thoughts on his personal blog Internet Cash Checklist http://www.internetcashchecklist.com

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